There’s a great reason we love reading biographies of famous people. We want to know who they are and what made them do what they do. Sometimes, we want to know the secrets behind their success.
Your artist biography is a vital part of your branding as it tells the reader who you are, what you do, and why they should care – or rather, listen to your music. Nail your artist biography, and you can create more engagement, with more followers and listeners as a result.
This article will give you four tips for writing the perfect artist biography so that you can start right away.
Ready? Let’s dive in with the first tip – finding your hook.
1. Find Your Hook
What's your special thing? Did you spend years as a diver and get musical inspiration from the thriving underwater life? Do you love building synthesizers from scratch? Or do you have a close connection to life and nature?
Find your hook – your special interest, experience, or persona around which you can build a story. Using a hook in your artist biography can create a stronger affinity towards your artist brand and amplify the story in your music.
You have two options for hooks. Either you base it on real-life stories or events – or create an entirely fictional persona.
For example, if you make mystical, tropical house music, your story can surround a mythical culture, character, or god you’re interested in.
Or that you descended on earth with a synthesizer in hand with one goal – to create the fattest basslines and brain-twisting melodies.
Perfect artist biography is a part of your brand image. Therefore, it should align with your artist's imagery and social media content.
2. Tell A Story
Storytelling is key for great artist biographies. And you probably have listened to or seen a couple of great stories in your life. Like reading an immersive book, great storytelling is emotional, engaging, entertaining, and memorable.
Listening to a great story allows you to feel and visualize the story as it plays out in your head. You get an instant connection with it – as does your audience if the story resonates with them.
Using storytelling in your artist biography gives your brand an extra dimension. It tells them who you are, why you do what you do and gives them a sneak peek into your mind. By sparking their curiosity about you, they will draw interesting connections to the music you create and will get excited to hear and follow you more.
3. Write In An Active Voice
Writing in an active voice is key for a great artist biography. It makes your sentences clearer, more direct and allows them to have more impact. But what is an active versus a passive voice, and how do you make sure you write in an active voice?
Without boring you with grammatical rules, Grammarly explains the difference clearly:
- An active voice in a sentence means the subject acts upon its verb.
- A passive voice means that a subject receives a verb's action.
Complicated, I know... but I promise, if you see it in action, you’ll understand what I mean.
Active voice: The crowd screamed.
Passive voice: The screams were heard from the crowd.
See what I mean?
Writing in an active voice ensures your biography is interesting and easy to read while maintaining maximum emotional impact.
4. Copywriting Tips For Your Artist Biography
Copywriting is selling or persuading with words. And as an artist, you want your text biography to have the biggest impact on your readers. By following some simple copywriting rules, your text, or copy, will read a lot better.
Other than the active and passive voice, here are a few writing tips:
- Outline your hook and story first. Don’t worry about the quality of your first draft but know what you will write about and why.
- Start writing. Write from your heart without going back to edit – and leave text even if sentences don’t make sense.
- Edit. Start deleting fluff and things that don't add to the story or your core message. Then, start looking at how you can improve each sentence.
The editing process is where the magic happens. It’s here you start making your message and story concise, direct, and easier to read.
You preferably want to come back a second time for the editing process. After you complete your first edits, sleep on it, and look at it again the next day. Chances are you will find new things to change.
Bonus tip: Some people hate writing. And that’s okay. You can always find a writer on Upwork or Fiverr to do the writing for you. Tell them what you want them to write about, and they can craft a story that resonates with your audience.
Your artist biography is an essential part of your branding as an artist – and now you know how to write one. By following the tips outlined in this article, you can craft a compelling story about yourself that will make your listeners and readers more interested in following you and hearing your music.
Now go write yourself your fantastic artist biography! :)
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Thanks for reading, and see you in the next article.
About the author
Pelle Sundin is a Swedish music producer and writer, active with his chillout project PLMTRZ. He also produces psytrance. When he's not producing, he surfs, skates, and chugs coffee.