Production Music Live
(picture: ableton.com)
Ableton Co-Founders Robert Henke and Gerhard Behles gave an interesting interview for thump magazine
Ableton Co-Founder Robert Henke on showing the first version of Ableton to Hans Zimmer at a trade fair without knowing it was him:
"I showed him the product and he had a German accent, but I didn't take note of that because at a trade show you meet all kinds of people, and I was too busy explaining to him what the product was all about. He had a lot of intelligent questions, and at some point he asks, "so you can just put in a drum loop here and change the tempo continuously from let's say 110 to 140 BPM, and it doesn't change the pitch?" And I said, "Yeah, sure, I can show you." But I did it from 30 to 999 BPM. After that demo, he just said, "Do you have a card, do you have information material?"
So I handed him my material and only then did I get to read his name tag, and it was Hans Zimmer. Hans told us, "you have something interesting here," and I really believe he was the first one who understood this piece of software could actually work in a completely different area than what we were assuming."
Full article in Thump magazine here
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